About GOBIK
Clean lines and vibrant colors to inspire very special garments, with unique strength and personality.
We are committed to sustainable development, always with carefully selected materials and treated with extreme delicacy by the expert hands that make all our garments.
We don't want anyone to tell us about it. We want to feel the sound of your effort, while you raise the dust in your path, tracing the next curve. Your commitment is unique. And this is the color of your nonconformity, every day and everywhere.
GOBIK, since 2010, by cyclists for cyclists.
Nuestra Historia
FIRST STEPS
GOBIK is born with customization.
It all started in 2010, thanks to the request of a local cycling club in Yecla. They needed a cycling equipment to train and compete. Our proposal was the most attractive they received. They were our first 150 customized kits, which still today can be seen in the street, as an indelible memory of how GOBIK was born.
4 years fly by. In 2014 we consolidated our first facilities in Yecla (Spain) for production and manufacturing of our own designs. The brand is based on the concept of "Clothing". Custom" as a sign of identity, with a very marked process that still continues to distinguish us in the sector. For a long time, the claim "The Custom The Wear Company" will accompany us on this path for a long time to come.
THE FIRST COLLECTION
The knowledge of the materials, the obsession for maximum performance and the first-hand contact with the users of customized clothing, open the door to the first GOBIK collection, which also begins its online sale.
UNIBIKE, the bicycle fair in Madrid, will be our springboard to make our proposal known throughout Spain.
In sporting terms, GOBIK fulfills the dream of dressing the leader of the 2016 Vuelta a la Comunidad Valenciana in yellow. It will be the first milestone of our sports sponsorship strategy.
2017 will be our first season in the MTB World Cup with the Primaflor team. Mondraker team and its top rider of the moment: Olympic medalist Carlos Coloma.
We discover the magic of the island of Mallorca and of sharing a cycling event with 8,000 participants in the Mallorca 312.
Our online sales strategy is completed with the figure of Team Stores: customized stores for clubs, events or teams with an operating model of advance purchases.
EUROPE AS A TARGET
At Christmas 2018, we tried to "cherish the dreams of the little ones" with our solidarity campaign #SavingDreams, hand in hand with. Save The Children and with the help of sports ambassadors and friends of GOBIK.
We attended for the first time as exhibitors at one of the reference events of the European cycling industry: EUROBIKE. There we showed what would be the new winter collection for 2019.
2019 couldn't start better for GOBIK: Alberto Contador and Julien Absalon join our project as sports ambassadors of the brand. Thus, Tour, Giro, Vuelta, Olympic medals, World and European Championships enrich our brand.
We are expanding our participation in the MTB World Cup. In addition to Primaflor Mondrakerwe also dress the BH Templo Cafés teams, Absolute Absalon and Brujula Bike Racing Team. We started our route also on the road with Caja Rural-Seguros RGA Team and the Kometa Cycling Team.
THE PANDEMY
In 2020 we witnessed one of the most delicate moments in our history with the appearance of COVID-19.
During the pandemic, we put all the technical and human effort available for the selfless manufacture of sanitary masks and gowns.
This commitment led to the birth of our own brand of reusable masks Maask.eu.
We created the HEROES limited edition to pay tribute to the universe of health professionals who literally gave their all during the worst moments of the pandemic. 100% of the proceeds went to support the assistance work of the Spanish Red Cross.
FIRST TOUR WITH UAE
GOBIK, with the help of Tadej Pogačar and UAE Team Emirates will win its first Tour de France on Sunday, July 18, 2021. A date that will be marked forever in our memory.
Without leaving our city, Yecla, we began the construction of new corporate offices and production facilities, environmentally efficient, in an area exceeding 15,000 m2.
Juan Antonio Flecha becomes a sports ambassador for the brand. Professional cyclist from 2000 to 2013, former iBanesto, Fassa Bortolo, Rabobank, Sky and Vacansoleil. Commentator for Eurosport in Giro d'Italia, Tour de France and Vuelta a España.
WOMEN'S TEAMS
We start the year announcing the next step in our commitment to women's cycling at the highest level: we become the technical sponsor of 2 of the best World Tour teams in the women's category: UAE Team ADQ FDJ Nouvelle-Aquitaine Futuroscope and FDJ Nouvelle-Aquitaine Futuroscope.
Our sports sponsorship strategy takes us to the top of Italy, the cradle of our sport. We went on to sign the textile collections of major events such as Giro Donne, Nove Colli and the Dolomiti Super Bike. A real luxury.
