The savoury grocery sector encompasses a wide variety of product categories. These range from condiments, oils and vinegars, sauces, spices and flavourings, to coffee and tea, but also pasta, rice, couscous and noodles. Also in this sector are soups and stocks, pulses and dried vegetables, canned food, olives, exotic products and appetisers.
In Asia, the sector is mainly driven by rice, with the world’s nine biggest consuming countries, headed by China and India, found on this continent. Meanwhile, Italy, Tunisia, Venezuela and Greece display a preference for pasta.
In hot drinks too, there are regional disparities. Thus, the biggest coffee fans can be found in Europe, and particularly in northern Europe (Finland, the Netherlands, Sweden, Denmark and Norway leading the way as the world’s leading drinkers). In contrast, Türkiye, Morocco, Ireland and the UK prefer tea, and are the world’s biggest drinkers of it (IVSFrance).
This is a highly competitive sector with many major players established on the market worldwide. To stand out, most of them seek to rotate their references rapidly, shift upmarket and display originality with brand-new products.
As a result, the savoury grocery market is very dynamic around the world, with regular product renewal and the regular launch of new products that are set to shake up the sector.
