The Most Popular ’90s Trends in Every U.S. State | Shane Co. (2024)

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  • August 9, 2023
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The Most Popular ’90s Trends in Every U.S. State | Shane Co. (3)

In recent years, the ’90s have resurfaced as a major trend, captivating both fashion enthusiasts and music lovers alike. From the revival of grunge-inspired clothing to the nostalgic tunes dominating the airwaves, the ’90s era has become an iconic source of inspiration for the current generation.

That got us wondering — what are the biggest ’90s trends dominating 2023? Which toys, accessories, and food items are people most itching for a comeback of? We analyzed the past 12 months of search data for 45+ iconic ’90s items to identify what Americans are still searching for today. Read on to see what we found.

An Analysis of ’90s Obsession Around the U.S.

First things first: which ’90s trends are people most nostalgic for today? According to search history, Waffle Crisp cereal, fanny packs, Tamagotchis, Nintendo 64s, and mood rings are all still heavy in our minds.

Waffle Crisp earns the title as the top ’90s item overall in six U.S. states. The cereal gained immense popularity in the ’90s, captivating cereal enthusiasts with its unique waffle-shaped cereal pieces that offered a delightful combination of sweet and crispy flavors. Waffle Crisp first hit the shelves in 1996 and was discontinued in 2018, but has since been revived permanently — perhaps contributing to the resurgence in popularity.

Fanny packs are close behind, winning five U.S. states. This comes as no surprise, given that fanny packs have made a notable comeback in recent years, reclaiming their status as a trendy fashion accessory. Celebrities, influencers, and fashion enthusiasts have embraced the functional and versatile nature of fanny packs, incorporating them into stylish outfits for a modern twist.

Rounding out the top three is Tamagotchi, the iconic virtual pet from the ’90s. The electronic toy continues to captivate both nostalgic adults and new generations with its interactive and adorable gameplay, reminding us of the joy and responsibility of caring for a digital companion.

All things considered, we next wanted to know which states are the most nostalgic for the ’90s. Ohio is the frontrunner in embracing and embodying the nostalgic essence of the ’90s, with its residents showcasing an unparalleled enthusiasm for the fashion, music, and pop culture of that iconic decade. Ohio’s ’90s essentials include the Nestle Quik brand, My Size Barbies, and fanny packs.

Texas is the second most-obsessed state, with unique favorites like Trolls dolls, the fruit-flavored soft drink Slice, and, of course, brimmed hats. Honorable mention belongs to #3 Utah, lovers of Hubba Bubba, Tamagotchi, and slap bracelets.

For a full list of ’90s favorites in every state, hover over the interactive map above.

Closing Thoughts

That wraps up our ’90s analysis. While every state may have its own favorites, one thing’s for sure: the ’90s will forever hold a special place in popular culture, serving as a timeless source of inspiration for years to come.

What makes each decade special in its own right is the personal memories and relationships associated with each era. Whether you met your partner in a decade past or are still on your journey, celebrate the relationships in your life with timeless jewelry from Shane Co. From vintage classics to modern styles, there are pieces for lovers of every decade.

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Methodology

To gauge the popularity of various ’90s items, we started with a list of 45 popular snacks, toys, and accessories that defined the ’90s. From there, we analyzed Google Trends search interest for each of the items in every U.S. state over the past 12 months. In addition, we added up total search interest across items to determine which U.S. states are searching for ’90s items the most.

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Rachel McCreight

Rachel studied Advertising and English at the University of Georgia. After working in various marketing roles, she decided to focus on two of her passions — writing and style. At Shane Co., she loves writing about all things jewelry! In her free time, she enjoys reading and writing creative fiction.

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The Most Popular ’90s Trends in Every U.S. State | Shane Co. (2024)

FAQs

What was the biggest trend in the 90s? ›

Slip dresses, bomber jackets, scrunchies and plaid flannel shirts were all the rage during the '90s — and many of these fashion trends are working their way back into vogue (although some of these pieces may have never left your closet).

What were the most popular things in the 90s? ›

An Analysis of '90s Obsession Around the U.S.

According to search history, Waffle Crisp cereal, fanny packs, Tamagotchis, Nintendo 64s, and mood rings are all still heavy in our minds. Waffle Crisp earns the title as the top '90s item overall in six U.S. states.

What were the social trends in the 1990s? ›

Americans spent more, borrowed more, and went more deeply into debt. They drank more coffee, smoked more cigars, and turned gambling into a national pastime. Children struggled to deal with the pressures of the adult world to which they were increasingly exposed, and many were forced to adjust to new step-families.

What was big in the 90s? ›

The 1990s were also marked by a number of influential cultural events. The sitcom Friends debuted, while a landmark “show about nothing” ended. A little movie called Titanic packed theaters, becoming the first film to earn $1 billion at the box office. And when it came to music, grunge and hip-hop made a lot of noise.

What is the 90s decade known for? ›

The 1990s saw advances in technology, with the World Wide Web, evolution of the Pentium microprocessor, rechargeable lithium-ion batteries, the first gene therapy trial, and cloning.

What was the booming 90s? ›

The 1990s are remembered as a time of strong economic growth, steady job creation, low inflation, rising productivity, economic boom, and a surging stock market that resulted from a combination of rapid technological changes and sound central monetary policy.

What clothing was popular in the 90's? ›

A typical outfit included leggings with an oversized v neck sweater over a turtleneck, slouch socks, and Keds, Sperrys boat shoes or Sperrys white sneakers. Also plaid or plain short dresses and skirts with pastel or white knee socks worn over the knee or folded at the top of the knee with ballet flats or boat shoes.

What candy was popular in the 90s? ›

Skittles: Taste the rainbow! Skittles captured the hearts of candy enthusiasts with their fruity flavors and vibrant colors. Each bag contained an assortment of bite-sized candies, creating a sensory explosion with every bite. The iconic catchphrase "Taste the rainbow" became synonymous with this beloved '90s candy.

What was the craze in the 90s? ›

Key Takeaways. Grunge music and fashion emerged as a rejection of flamboyant 80s styles, defined by heavy guitars and flannel shirts. Tattoos and piercings gained popularity as a way to set individuals apart from the mainstream, eventually becoming more acceptable in society.

What were the 1990 1999 fads? ›

The look was simple: an oversized flannel shirt, sometimes worn over a t-shirt, and jeans. Other grunge styles included beanies, band t-shirts, knitted sweaters with patterns and Converse shoes. Nirvana's Kurt Cobain epitomized the look with holes in his jeans and cardigan sweaters (Fig. 1).

What was important to Americans in the 1990s? ›

The 1990s is often remembered as a decade of relative peace and prosperity: The Soviet Union fell, ending the decades-long Cold War, and the rise of the Internet ushered in a radical new era of communication, business and entertainment.

What will the 90s be remembered for? ›

The internet went mainstream, grunge and pop dominated music charts, and the president had an affair. And that's just a tiny fraction of what went down. Even if you lived through it, it's easy to forget all of the things that made the '90s truly unique.

What foods were popular in the 90s? ›

You Know You're a 90s Baby When You Remember These Foods
  • 1/10. Chicken Fajitas. ...
  • 2/10. Pastry Pockets. ...
  • Food Network. 3/10. ...
  • 4/10. Pizza Pockets. ...
  • 5/10. Jalapeno Poppers. ...
  • 6/10. Dunkable Funfetti Cookies. ...
  • Food Network. 7/10. ...
  • Food Network. 8/10.
Jan 9, 2024

Why are the 90s so iconic? ›

But it's not entirely surprising why the '90s are remembered so fondly by many people living in certain parts of the world, under certain material conditions. It was the end of the Cold War, it was heralded as the End of History. It was the coming of an entirely new millennium and the Information Age.

What were the biggest things to happen in 1990? ›

From top-left, clockwise: the 1990 FIFA World Cup is held in Italy and is won by West Germany; the Human Genome Project is launched; The Pale Blue Dot image is taken by Voyager 1; West Germany and East Germany reunify; British police stand on-guard during the poll tax riots; Iraq under Saddam Hussein invades Kuwait, ...

What is the trend in we done with the 90s? ›

'We done with the 90s' is trending on NBA Twitter: 'Michael Jordan had no left' It started on TikTok and it's now an open revolt online that's setting NBA discourse on fire with younger fans claiming they've been deceived about basketball in the 90s.

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